The main aim of this master thesis was to test the possibility to use visualization tools in order to create useful visual representations for the Danish Maritime industry’s component suppliers. Additionally, the Open Innovation framework was adapted to find key aspects, which can improve innovativeness and competitiveness of companies. The strategy of the research was supported by the methods used in the Complexity Management. The goal for creating visual representations was to identify business opportunities and affinities for PROTEUS consortium members. In order to create useful visualizations a number of tools were analyzed. The main source of data for the research was received from the PROTEUS consortium. Additionally, Internet search and informal interviews with the industry representative were conducted. The research concluded with the defined strategy to use the Open Innovation in this context. A number of affinities were identified and presented.