The intention with this workbook is to equip the reader for the process of developing concepts of successful Product/ Service-Systems (PSS). It contains eleven tools that can be applied both individually and in combination with each other. Alongside them a structured PSS concept development process is proposed for the formation of solid and innovative PSS concepts.

Based on empirical observations and own experimentation with PSS conceptualisation in industry companies, the workbook starts by describing the process towards the development of a PSS concept in four development phases and four fundamental dimensions. These phases are: Analyse market and capabilities, Define focus and set goals, Conceptualise and Implement and Evaluate. The dimensions are: Value propositions, User activity cycle, Offerings life cycle and Ecosystem.

Incorporating the four PSS development phases, the four fundamental dimensions and the generic iterative nature of design, the workbook presents a framework to guide the PSS conceptualisation activity.

Framework for PSS Conceptualisation

The workbook proceeds to present a selection of eleven PSS tools: PSS Audit Matrix, Ecosystem Map, User Activity Cycle, Product Life Gallery, Service Blueprint, TCO Chart, Value Strategy Canvas, PSS Configurator, PSS Morphology, PSS Concept Evaluator and some others for Design for PSS. For each of them a short description, what results to expect, requirements needed, what approach to take in its use and some advanced tips are provided.

PSS Audit Matrix

Ecosystem Map

User Activity Cycle

Product Life Gallery

Service Blueprint

TCO Chart

Value Strategy Canvas

PSS Configurator

PSS Morphology

PSS Concept Evaluator

Design for PSS

The tools are then positioned in the framework for PSS conceptualisation to guide the reader towards developing a sound PSS concept. The proposed process is the PROTEUS consortium's proposal for PSS development, based on what we currently considere as best practice. The route charted through the framework, follows an outside-in and clockwise path. However, every company may be positioned such, that another approach is deemed more suitable.  

Tool Map 

The workbook concludes by clearly stating that there is no one correct way to develop a PSS for a company. Nevertheless, applying the tools proposed in the simplified PSS conceptualisation process, as presented in this workbook, should result in well-considered and credible PSS concepts that hold potential for companies.

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