World-Class Servitisation: Methods, Cases and Partnerships


World-Class Servitisation: Methods, Cases and Partnerships

Thursday 12th December 2013

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Thank you!

Thank you to all speakers and participants for making such a successful conference; the event gathered more than 90 representatives from industry and academia.

The day started with an endorsement of the PROTEUS Innovation Consortium by the Danish Minister for Science, Technology and Higher Education, Morten Østergaard. Thereafter the results of the PROTEUS project were presented, not least in the form of seven workbooks, highlighting the main themes and learnings from PROTEUS.

Read the full program here.

PROTEUS promises and deliveries

Tim McAloone, Professor, DTU Mechanical Engineering

What did we promise at the start of PROTEUS? What have we learnt and what have we delivered? A short 

balance our activities will act as an introduction to the agenda for the day.



DTU’s Maritime Centre

Henrik Carlsen, Professor & Department Head, DTU Mechanical Engineering

DTU has recently established a maritime centre, which gathers the research activities within the university towards the maritime industry. This centre strengthens the focus and visibility of the univeristy’s maritime research and provides a main point of contact for the maritime industry at DTU. 


Product/Service-Systems as a research and innovation focus for Denmark

Morten Østergaard, Minister of Science, Innovation and Higher Education 




The Rolls-Royce TotalCare Journey and how it changes what we do

Bill Morris, Assistant Chief Life Cycle Engineer, Rolls-Royce

Rolls-Royce has been leading the civil aerospace market in its service offerings for the past twenty years, this has changed the thinking and approach in product design, development and support. The journey continues and we are looking further to ensure our organisation makes the right technical and business decisions for the future.



PSS Tools – Providing a toolbox and an instruction manual for PSS

Knud Finken, Engineer, IPU and Krestine Mougaard, PhD Student, DTU Mechanical Engineering

We have tried out many tools and methods throughout PROTEUS. After many trials inside our partner companies, we have compiled a toolbox, together with a proposed process for PSS conceptualisation.



Realising PSS readiness, by servicing our product 
Hans Ottosen , CEO, Danelec Marine

Danelec Marine produces and sells Electronic Chart Display & Information Systems and Voyage Data Recorders to the industry. The products are well designed for service, giving the company many competitive advantages. But what else needs to be in place to provide the full PSS package? 


Gauging your Readiness for PSS

Juliana Hsuan, Professor, CBS

It is not necessarily the best idea to expect to servitise overnight, and for many companies the time might not be right at all. We give some advice on how to gauge your PSS readiness. 




Organisational considerations for PSS and a focus on strategic partnerships

Jakob Andersen, PhD Student and Thomas Howard, Associate Professor, DTU Mechanical Engineering

Having decided to servitise, what are the important organisational aspects to be aware of? And is there new business to be gained by seeking strategic partnerships? 




PSS Networks and Partnerships

Jakob Andersen, PhD Student and Thomas Howard, Associate Professor, DTU Mechanical Engineering

Having decided to servitise, what are the important organisational aspects to be aware of? And is there new business to be gained by seeking strategic partnerships? 



How PSS changes the organisation - and the organisation changes PSS

Erik Christensen, Technical Solution Manager , Wilhelmsen Technical Solutions

The former Novenco Fire Fighting has operated service for years, but a change in the organisation was necessary, in order to move the service activity into a more systematic PSS strategy. And then the company was acquired by Wilhelmsen A/S. How does change of ownership alter the PSS strategy? 




A changed approach for product/service development

Søren Petry Mortensen, Product Manager (Service), Alfa Laval Aalborg

Focusing on our customers and their unique needs while operating our equipment, has resulted in a changed organisation, changed development approaches and created a strengthen relationship with our customers.



Building a New Business From PSS

Jakob Bejbro Andersen, PhD Student, DTU Mechanical Engineering

PROTEUS has collected, created new and tested out business models for PSS in the maritime industry. This presentation will show some of the models we have produced and give examples of some of these in the industry. The good news is that the customer wants these models! 



A shipowner’s experiences with PSS

Allan H Rasmussen, Head of Fleet & Newbuilding, TORM

TORM has collaborated with PROTEUS on a project applying PSS tools on the shipowner’s operations. The project has led to a number of interesting results and recommendations – some of which are currently being implemented at TORM. TORM will tell about the experiences with the project and its future implications. 




Completing the PSS toolbox with the maritime industry - So what now?

Tim McAloone, Professor, DTU Mechanical Engineering and Jenny Braat, Director, Danish Maritime

PROTEUS comes to a close, but it’s first now that all the results lay as a consolidated collection. Spin-off and follow-on projects have already begun as a part of PROTEUS and we would like to share our ideas of future industry-research collaboration in this exciting and potent area.