Servitising Industry: Best Practice, Next Practice

Servitisation as a business game-changer - Søren Langelund, Global Manager and Shipowner Agreement for Viking Life-Saving Equipment A/S

As producer of highly regulated products such as life rafts and life-saving equipment, Viking has been operating services on their products for many years. This story tells of how the company has used this service activity to radically change the way in which they do business.


Emerson's transition towards a servitised business - Per Svensson, Director of Aftermarket for Emerson Process Management A/S

Emerson has been working on the integration of service into their product development process for a number of years. This presentation shows Emerson’s experiences, activities and plans to make service a core part of the business. 




PSS offerings in the maritime business - Krestine Mougaard, Research Assistant for PROTEUS

What PSS offerings exist within the maritime business? How can other companies succeed in learning from or adopting these approaches?



Servitising Industry: Best Practice, Next Practice 

Tuesday 19th March 2013

Thank you to all speakers and participants for making such a successful conference; the event gathered more than 85 representatives from industry and academia.

The day started with a presentation of how a number of PSS best‐practice companies have fundamentally changed the way they do business. After lunch the focus moved to how the Danish maritime industry is currently working to undergo this servitisation process, through collaboration within the members of the consortium. If you want to know more about the context for this conference, please check the invitation and programme. 


Related content

In the following you will find some of the material which was shared publicly:

What can we expect from service? The promise of PSS - Tim McAloone, PROTEUS Project Leader

PROTEUS approach to PSS. Introduction to the programme and expectations of the day. 



Proactive service solutions in the commercial vehicle industry - Les Bishop, Product Marketing Manager for MAN Truck & Bus UK Ltd.

The story of the transition from a manufacturing and sales company to transport solution provider – a transition process which revolutionised the company. 

From can-kickers to total solution providers - Ole Würtz, Senior Training Consultant for Mercuri International / BASF Automotive Refinish

BASF has transformed their business from the sales of paint and small devices to the total provision of coating facilities for the automotive industry. This transition was based on deep insight into the company’s customers’ needs and activities.




Innovating within the value chain: Supplying components to an existing PSS - Ola Isaksson, Senior Specialist for GKN Aerospace Engine Systems (former Volvo Aero)

The classic product-to-service example is how Rolls Royce changed from product manufacture to selling power-by-the-hour. But how is it to be a supplier to such a service-oriented manufacturing company? This case tells of how GKN Aerospace Engine has also gained from this transition. 




Business models for PSS in the maritime branch - Jakob Andersen, Research Assistant for PROTEUS

What can we learn from the morning’s cases? The customer is requesting, but do you know what? What business models would be fitting and apt to address the needs of the maritime market?



The voice of the customer: TORM's experiences and needs within PSS - Allan H. Rasmussen, VP Fleet & Newbuilding Support for TORM A/S

As shipowner and global operator of shipping routes, TORM presents their current situation and their desire for certain PSS-oriented solutions.